Durex has come out with a series of new print ads featuring sexual acts with the bodies of the heterosexual couple comprised of words that presumably their different body parts are thinking/feeling. Take a look:

Right… apparently while giving head, I’m not only feeling dainty and really into the taste, but am all kinds of satisfied (pleased, contented, happy, smug). And apparently my boobs can’t stop thinking about themselves. And I’m really hungry for… fruit? What? Meanwhile, men’s penises turn into their brains and their entire bodies go into some sort of system failure?

But wait, there’s more:

Here, I am quaking and numb and shuddering and vibrating throughout my whole body (save for boobs, which are still thinking of themselves, apparently) with apparent pleasure, but wait… my head… I’m confused and paralysed and embarrassed. Apparently I’m privately traumatised from my pleasure?

I quite appreciate Katy’s analysis at Jezebel:

The most annoying thing about these ads is that they have the potential to be really good – if they made a little more sense. The female body is shown as a complex textbook of emotions, while men are reduced to one single thought (or less). Naturally, Krahne wants to play up the sexy part of sex, but wouldn’t it be funnier if the oral sex-woman was thinking about “suction,” “teeth,” “knee pain” or if we wanted to be really honest, “this condom tastes like a Fruit Roll-Up that has been sprayed with Lysol.” Also, we appreciate that it takes a certain about of strain to maintain that position for men, but it’s not exactly a cakewalk for us either. Finally, maybe instead of “confusion,” a woman on the brink of an orgasm could be shown thinking “hells yes!” or at the very least “don’t stop.”